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In February we started working on our Hello Cool World vision, which includes how we want to mobilize Corporation supporters. As our 'regulars' will know - with the makers of The Corporation film,we are working on building a movement to change the corporate form, funded by our online store. One strong area we felt we wanted to work on was to really make our online store a successful way to raise money and a new model for funding the campaigning efforts of our friends. With The Corporation, however, we are still only re-sellers of the DVDS, which we have to buy from our distributors, which doesn't leave much for the campaign.
Right now, we have a unique opportunity now to expand this work. We are working with the filmmakers of the award winning 65_RedRoses, a moving documentary about Eva Markvoort's struggle with Cystic Fibrosis. Without fully realizing it, Eva started a global campaign for organ donation in the spring of 2007, while she was waiting on a transplant list for new lungs.
We see the need for a new way for social cause filmmakers to distribute their films and connect them to the causes they want to promote. Like 65_RedRoses. So we are also building a 'fair trade' DVD distribution network that can share profits for the causes and the creators of the films we support.
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TODAY, on the film & corporate personhood front -- I'll be on David Mathison's Blog/Talk/Radio show for Be The Media. (Buy the book, by the way, it's great). Along with indie film go-to guru Peter Broderick, and Corporation author co-creator Joel Bakan we'l be talking about indie distribution and grassroots promotion on the web. And corporate personhood...
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